Real nurses light up Times Square in Figs' 'I am a Nurse' campaign
The candid ad ensures those who serve others every day receive the recognition and respect they deserve.
Amid a marketing milieu where celebrities dominate billboards and glossy ads, one brand dares to shine the spotlight on the true heroes among us.
Figs, a medical apparel brand known for its support for healthcare professionals, is launching a new campaign today coinciding with Nurses Week, a time to appreciate nurses for all they do. Titled ‘I am a Nurse,’ the work celebrates these unsung heroes, who do much more than just “give Tylenol,” as the hero spot states.
The stars of the ad comprise 11 RNs, each with their own story, specialty and background. Among them are Taniqua M, a travel nurse driven by personal experiences, Jake G, a neuro progressive care unit nurse and advocate for work-life balance, and Tawanda S, a geriatric nurse whose professional journey was born out of familial necessity.
The work, ideated and developed entirely in-house, is an effort to garner more public appreciation for nurses. Assets will grace Times Square billboards, with the nurses appearing in ads and even ringing the bell at the New York Stock Exchange today.
But Figs’ support doesn’t end with a flashy campaign. Behind the scenes, the brand also offers an ambassador program, which offers various programs to address the unique challenges faced by healthcare professionals, such as free therapy sessions with licensed therapists and organized events for fostering community.
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