Taylor Swift - The Eras Tour
Fact Sheet
October 31, 2024
Taylor Swift will perform six sold-out shows of her Eras Tour at Rogers Centre on:
Thursday, November 14 Friday, November 15 Saturday, November 16 Thursday, November 21 Friday, November 22 Saturday, November 23Toronto is proud to host many major international cultural and sporting events every year, and its selection as a host city for six Eras Tour concert dates reinforces the city’s status as a top global destination for events and travel.
Since Taylor Swift announced Toronto tour dates in November 2023, the City of Toronto and its partners have worked closely to prepare for hosting the pop megastar and welcoming an influx of visiting Swifties to Toronto.
Economic and Cultural benefits The majority of concertgoers are expected to be visitors from outside of Toronto, with up to 500,000 visitors expected during the nearly two-week period around the concert series. This includes parents and travel partners who are accompanying concertgoers to Toronto but not attending the shows themselves. The Eras Tour is expected to bring more than $282 million in economic impact and more than $152 million in direct spending, with visitors accounting for 93 per cent of spending, according to an estimate by Destination Toronto. Under the curatorial leadership of the City’s Poet Laureate Lillian Allen, and with support from the City’s Youth Poet Laureate Shahaddah Jack, the City will present poetry-inspired pre-concert programming for Taylor Swift’s The Eras Tour. Inspired by Swift’s most recent album, The Tortured Poets Department, the program will be called “T.O. Poets Department“ featuring family-friendly and free public activations: Roaming Pop-Up Poets features Toronto poets reciting poetry, while roaming ‘Taylor Swift Way’ on concert dates from 1 to 4 p.m. City Block Poetry features Toronto poets inviting the public to interact with large-scale blocks with a different word taken from Taylor Swift lyrics on each side of each block to compose original poetic phrases. Blocks will be placed at Nathan Phillips Square, Campbell House and David Pecaut Square along ‘Taylor Swift Way’ on concert dates from 1 to 5 p.m. Street Talk Stencils will feature poetry by six established, new career and youth Toronto poets stenciled along sidewalks in select areas of ‘Taylor Swift Way’ for the duration of the Eras Tour. Via QR codes, passersby will be able to digitally experience the poetry in animated form and learn about the poets. More information is available on this webpage. Information for visitors is also available on Destination Toronto’s website. What you need to know: Getting around TorontoResidents and visitors are strongly encouraged to take transit, ride share or Bike Share to get to and from the concert.
Transit and Bike Share Toronto TTC and Metrolinx are planning additional service on their transit routes to get concertgoers where they need to go as efficiently as possible: Information about TTC’s additional train, bus and streetcar service is available on the TTC website. GO Transit information is available on the Go Transit website. Union Station has robust crowd management and public safety plans in place including additional resources for wayfinding and emergency response. Transit riders are also encouraged to consider other nearby subway stations such as St. Andrew, Osgoode or King when getting to and from the concerts. Bike Share Toronto has numerous bike stations throughout the city, including near Rogers Centre, and will add extra bikes and valets to assist with docking near the concert venue. More information is on Bike Share Toronto’s website. Drop-off/pick-up zones Dedicated drop-off and pick-up zones, including those for parents/caregivers, as well as taxis and ride shares, will be located at: Front Street West between Bathurst Street and Spadina Avenue (south side) Bay Street between Richmond and Wellington Streets (west side) York Street between Wellington and Adelaide Streets (west side) Queens Quay between Bay and Freeland Streets (south side) Lake Shore Boulevard at Rees Street (north side) Parking will not be permitted in the drop-off and pick-up zones and will be enforced by City bylaw officers. Parking More than 2,000 parking spaces will be available at Green P parking garages at 40 York Street and 2 Church Street, located within a convenient distance of Rogers Centre. Both garages offer EV charging. More information is on the Green P website. Limited parking will be available at Exhibition Place at 6 Saskatchewan Road and 20 British Columbia Road. Road closuresTo mitigate the anticipated traffic impacts and help ensure residents and visitors can move safely and efficiently around Rogers Centre during the concert period, the following road closures will be in effect on concert dates:
1 p.m.: Westbound lanes on Bremner Boulevard between Rees Street and Navy Wharf Court. Eastbound lanes will remain open for two-way traffic. 2 p.m.: The following roads will be restricted to local traffic (residents and businesses) only: Bremner Boulevard between Spadina Avenue and Simcoe Street Northbound lanes on Rees Street will be closed. Southbound lanes will remain open for two-way traffic including an accessible entry point. Blue Jays Way between Spadina Avenue and south of Front Street The Marriott Hotel will be accessible from Front Street via Blue Jays Way. Navy Court Wharf Access to condos will be via a police checkpoint at the Spadina Avenue and Bremner Boulevard intersection. Lake Shore Boulevard will be reduced to two westbound lanes at the intersection with Rees Street for a drop-off/pick-up point. 10 p.m.: Additional closures will come into effect to support crowd control ahead of concertgoers leaving Rogers Centre at the end of the concert: Front Street between Blue Jays Way and Simcoe Street John Street south of Wellington Street Windsor Street south of Wellington Street 11 p.m.: Eastbound and westbound Gardiner Expressway off-ramps to Spadina Avenue will be closed to restrict traffic into the area as concertgoers leave Rogers Centre. Additional spot road closures may be needed for crowd and traffic management. All roads and ramps will re-open when traffic and crowds dissipate which is expected to be by 1 a.m. following each concert. The City and partners will debrief after every concert, adjusting closures as needed. Map of traffic restrictions on concert dates: Traffic management measures Traffic Agents, Traffic Control Personnel and Paid Duty Officers will provide traffic control at key locations and drop-off/pick-up areas, with City support to close roads. Additional staffing in the City’s Traffic Operations Centre to actively monitor traffic conditions and respond to congestion or incidents including real-time signal timing adjustments as needed. Variable messaging signs will be used inside and outside of the perimeter to share information about road closures and other real-time information. Active street parking enforcement by Toronto Police Service. Limited Activity Zone From Thursday, November 14 to Saturday, November 23, the City will implement a Limited Activity Zone between King, Jarvis and Bathurst Streets and Queens Quay. Within this zone, planned work that requires a road occupation permit – such as construction, filming and utility cuts – will not be allowed on concert dates. Work may take place in this zone on non-concert weekdays between 7 a.m. and 7 p.m. pending approval from the City. Emergency work requiring road occupation will be permitted. Safety and security The City will activate its Emergency Operations Centre on each of the concert dates to coordinate resources, manage strategic responses and offer support for emergency operations as needed. The Toronto Police Service will have a significant and visible presence inside and outside Rogers Centre throughout the concert period.Toronto is home to more than three million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture and innovation and climate action, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information visit the City’s website or follow us on X, Instagram or Facebook.