Tate McRae's 2024 Tour Is Poised for a Giant Step Forward
The Think Later World Tour is poised to bring her from clubs to arenas and amphitheaters.
Tate McRae wrapped the sold-out Are We Flying Tour in October, but she’s busier than ever. After launching her next cycle with “Greedy,” she will be performing this weekend (Nov. 18) on NBC’s Saturday Night Live, en route to the release of the album Think Later in December. Next year, McRae takes the new album on tour on the biggest stages of her career.
The Are We Flying Tour grossed $2.2 million and sold 60,000 tickets between Sept. 5 and Oct. 15, according to figures reported to Billboard Boxscore. Expect those numbers to triple (and then some) next year, as McRae levels up from clubs and small theaters to boutique amphitheaters, and in one major case, an arena.
At its most extreme, McRae’s level-up expands her audience almost five times over. After selling out Dallas’ House of Blues at 1,674 tickets on Oct. 15, she’s scheduled to play the 8,000-capacity Toyota Music Factory in July. After playing House of Blues in Boston to a crowd of 2,705 fans on Sept. 16, she’ll play two nights at the MGM Music Hall at Fenway, to a potential combined crowd of more than 10,000. Similar jumps follow in Minneapolis, Nashville and San Francisco.
Of the 16 North American markets that line up with shows from her recent tour, McRae is playing a venue at least twice the size in 12. The only market with a dip in capacity is Los Angeles: She sold out two nights at the Hollywood Palladium (7,671 tickets on Oct. 4-5) and is scheduled to play the Greek Theatre (6,162 capacity) on July 11.
While McRae could move 10,000 tickets in Boston and at the Walmart Arkansas Music Pavilion in Rogers, Ark., two markets could break 15,000. In Toronto, she’ll play the Budweiser Stage, a 16,000-capacity amphitheater that has recently hosted sold-out concerts by Morgan Wallen, Post Malone, Janet Jackson and more. Hailing from Calgary, Alberta, it’s the only home-country show on the tour.
And after clearing two nights at The Rooftop at Pier 17 (7,494 tickets on Sept. 19-20), McRae is scheduled to close out the North American leg at New York’s Madison Square Garden, which has hosted A-list pop stars from Harry Styles to Madonna. Assuming she doesn’t play in-the-round, she could sell as many as 15,000 tickets.
With every show on McRae’s 2023 tour sold out, the upgrade in 2024 is warranted. There’s also her forthcoming album, already sporting the biggest single of her career. “Greedy” is No. 11 on the Nov. 18-dated Billboard Hot 100, bringing her closer to a top 10 hit than ever before. Previously, “You Broke Me First” slow-burned its way to No. 17. She has five other Hot 100 entries to her name, including collaborations with Khalid, Troye Sivan and Tiesto.
And while McRae can anticipate tripling her North American audience, and potentially expand her grosses further with accelerated demand, The Think Later World Tour will be her first major trip outside North America. The trek begins with 25 shows in Europe and ends with nine in Australia and New Zealand.
Without any Boxscore history on either continent, projections are tricky. But McRae’s international chart history bodes well for her live prospects. While “You Broke Me First” clawed its way to the top 20 of the Hot 100 in March of 2021, it got there five months sooner on the global stage, reaching No. 17 on the Billboard Global Excl. U.S. list in October 2020, and then peaking at No. 15 in November. Further, “Greedy” has spent its first eight weeks on the Global Excl. U.S. chart in the top 10, returning to its so-far high of No. 3 this week. On Billboard’s Hits of the World chart, “Greedy” already hit No. 1 in Australia, Austria, Denmark, Luxembourg, Norway, and the Netherlands. It’s a top 10 hit in 16 more territories.
Live Nation will promote the Think Later World Tour, with Presley Regier as support in North America, and charlieonafriday in Europe and Australia.
McRae, who is the latest Billboard cover star, is set to perform for the 2023 Billboard Music Awards, which streams Sunday (Nov. 19) at 8 p.m. ET via BBMAs.watch and the Billboard and the BBMAs’ social channels.
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