Rocky Mountain Bicycles To Restructure In Effort To Avoid Bankruptcy

4 hours ago

Rocky Mountain Bicycles is the second big bike name to hit the headlines for the wrong reasons this week, in an indication that the bike industry is still struggling to recover from the pandemic bubble.

Rocky Mountain Bicycles - Figure 1
Photo Singletrack

It has filed to restructure its operations under the Companies’ Creditors Arrangement Act – a piece of Canadian legislation that companies can only use if they owe more than $5milllion, which is about £2,777,800. It allows them time to restructure without debtors making claims against them, and is overseen by a court.

Vaea Verbeeck testing her line at Rampage 2024

Rocky Mountain Bicycles has had a fairly low profile in the UK in recent years, but is a brand with a long history. It’s maybe remembered most for their sponsorship of the Froriders, perhaps the earliest professional freeride squad. That legacy continues in their current athlete line up, which include Vaea Verbeeck, who was 4th at this year’s inaugural Women’s Red Bull Rampage.

We wish all the best to their staff and athletes, and hope to see them on the other side of the restructure.

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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