Jordan Brand uniforms unveiled for NBA All-Star 2023 in Utah
Check out the 2023 All-Star jersey, designed by Jordan Brand to honor the landscapes of Northern and Southern Utah.
For the sixth consecutive year, Jordan Brand will outfit the league’s stars for the 2023 NBA All-Star Game, held this year in Salt Lake City. The uniforms feature gradient color treatments that represent Utah and its landscapes.
From the sky’s purple and blue tones in the evening to the red, burnt orange and yellow hues of the mountains and golden sunset, the colors and design pay homage to the landscapes of northern and southern Utah.
The five stars on the shorts are aligned in formation of Utah’s five national parks, revered around the world. The vertical stripe on the side of the jerseys is a nod to the Bonneville Salt Flats canals.
The 2023 NBA All-Star logo is featured on the side of the shorts and on the back neck of the jersey. This year’s logo weaves in subtle mountainous patterns.
Jordan Brand Authentic and Swingman All-Star uniforms will be available for early access purchase on Nike.com, beginning on Jan. 26 at 7:30 p.m. ET. The uniforms will additionally be made available on NBAStore.com and select retailers around the country on Feb. 2.
The Jordan Brand NBA All-Star 2023 uniforms will make their on-court debut at the 72nd NBA All-Star Game on Sunday, Feb. 19 at 8 p.m. ET in Salt Lake City, airing on TNT in the United States and reaching fans in more than 200 countries and territories in more than 50 languages.
