The Best Black Friday Deals for MAGA, Conspiracists, and Extremists

Black Friday is not just about cheap TVs, cut price gaming consoles, and saving money on laptops; it’s also about getting a bargain on Faraday cages to stop 5G from melting your brain, grabbing a great deal on biblically inspired diet pills, and securing that hot-pink T-shirt with a picture of president-elect Donald Trump on the front.

This year, far-right extremists, MAGAworld, and conspiracists are all jumping on the Black Friday bandwagon to try and persuade their followers to buy untested health supplements, unfunny novelty mugs, and guns—lots and lots of guns.

Rather than advertising on mainstream online marketplaces offered by sites including Google or Facebook, these groups are targeting their audience where they live, on fringe and alternative online platforms with little or no moderation. Spaces like Gab, a white-supremacist-friendly social network run by a christian nationalist. Or Telegram, where election deniers and neo-Nazi groups happily sit side-by-side despite new privacy changes being introduced this year. And of course,Trump’s own Truth Social, where his most devoted followers can be found.

Gab, Telegram, and Truth Social did not immediately respond to a request to comment.

For those feeling a little drained after Thanksgiving, alternative health company Exodus Strong is offering discounts on a dietary supplement which has “7 Biblically-inspired ingredients and a molecular hydrogen generating blend that optimize your Mind and Body to function the way God intended.” The tablets, which are currently being advertised up to 60 percent off on Truth Social, include, among other biblical ingredients, frankincense and myrrh. Those who purchase one of these supplements will even get a free gift: a prayer plan.

Undermining the boasts about the product slightly, however, is the disclaimer on the company’s own website that reads: “These products are not intended to diagnose, treat, cure, or prevent any disease.”

Launched just in time for Black Friday, the new online store from right-wing YouTube-alternative Rumble features a who’s who of conspiracy theorists and conservative agitators on its front page, including Trump confidante Laura Loomer and underpants-wearing baptiser Russell Brand.

The store itself is a cornucopia of unimagined gems, everything from Faraday cages for your phone to stop 5G melting your brain, to nuclear fallout preparedness kits for the bargain price of $349. Rumble did not immediately respond to a request for comment.

Many far-right and conspiracy newsletters and subscription services are offering huge discounts to lock in their audiences for the next 12 months. Gab for example is offering 50 percent discounts on yearly subscriptions to its AI service, whose racist chatbots have been trained to deny the Holocaust.

An antisemitic Irish blogger who is a close ally of white supremacist Nick Fuentes is offering 40 percent off his Substack subscriptions directly to his existing readers, showing that the effort to cash in on Black Friday hype is not limited to extremists in the US.

By far the most popular Black Friday ads on these platforms are from gun manufacturers, who are offering huge discounts on everything from high-powered rifles to a pink “no drill cheek rest” for your scoped long gun. (The “MAGA Patriot,” a Trump-themed AR-15 that was created in the wake of the president-elect surviving an assassination attempt by the same gun, is not discounted for Black Friday.)

Some of these promotions are simply flogging pro-MAGA paraphernalia. On Truth Social, Fox News host Sean Hannity is promoting the Black Friday deals available in his own merch store. From coffee cups with the phrase “leftist tears” to a “Daddy’s Home” T-shirt featuring a picture of Trump in front of the White House wearing a hot-pink jacket, Hannity has something for all tastes—as long as those tastes align with a pro-Trump, MAGA, Christian nationalist view of America.

For those Trump supporters who may be missing the glory days of 2020 when they could come together online to rage against the voting machines for stealing the election, conspiracy group Audit the Vote PA has got you covered with a T-shirt emblazoned with the words “election denier,” advertised on Gab.

And the biggest election denier of them all, pillow salesman Mike Lindell, is, of course, having a massive Black Friday sale. The man who has sponsored huge swathes of the far-right media ecosystem with promotional codes for the last four years is now offering a two-pack of “We the People” pillow covers for just $25.

On these alternative platforms, discussions about Black Friday are not only about getting 50 percent off “Make Christmas Great Again” T-shirts. Those promotions are interspersed with incredibly antisemitic and racist posts about the day, including several featuring children in black face.

Some users of Gab and Truth Social are also pushing back against Black Friday, calling out the “deranged libtards who turn into dangerous NCPs” during the event (misspelling NPC, which is used to describe someone who is predictable or robotic.) Others insist they are “boycotting Black Friday” because it’s a cash grab by the globalist elite.

And of course, conspiracies are never far away.

One user on Trump’s Truth Social, who calls themselves “Trust the Plan” (spelled like trusttheplqn), believes they have uncovered a secret message in one store’s Black Friday promotional material based on “intel” provided by another Truth Social account called Entheos. The conspiracy theory centers on the store promoting a “storewide blackout” for Black Friday, which “Trust the Plan” believes is code for something sinister taking place, though they fail to say exactly what this is.

“Black friday is on the 29th, but their sale starts on 27th (date that Entheos gave). And why would there be a ‘blackout storewide’ for black friday? You want complete opposite of a blackout...so people can actually shop.”

For others however, the situation appears much more dire. One Gab poster shared an article from a conspiracy site discussing a “global escalation” on Friday. The piece suggests that recent comments by Russian president Vladimir Putin related to launching a nuclear strike signal a looming apocalypse. “Stay Armed, Stay Safe, Patriots,” the poster wrote on Gab.